We made a men's hoodie and it's not an April Fool's joke.
Well, we made a men's hoodie. There’s a big story behind this hoodie. We swore we’d never make a men’s silhouette, but one guy changed that. Greg Seitz, a dear friend and longtime Youer supporter voluntarily put a $50 deposit down on a hoodie years ago for “when you make that first men’s hoodie”. This is Greg, at home in the woods with his saw.
“We’re never gonna make a men’s hoodie Greg” we said repeatedly, and it became kind of a joke. Every fall he would remind us “it’s hoodie season”. 8 years and many laughs later, we finally decided to make it happen in late 2023 - a small run
of men’s hoodies and Greg would get the first one. He chose the colors and was going to star in the photo campaign showing his life as a sawyer.
On September 18 of 2018, Greg‘s friend Mike Manhardt was injured by a tree falling on him at work, leaving him paralyzed from the chest down. His tenacity allowed him to recover independence and return to a life of activity in the outdoors. Greg advocated for Mike and Adaptive recreation everystep of the way; mountain biking, skiing, or just pumping up wheelchair tires. Greg always said: “…we are all one wreck away from needing Adaptive recreation“.
Greg and Mike on a mountain bike ride together.
Mike and Greg knew that they would have to start an organization in Missoula if they wanted it. They started by having conversations with local foundations and donors to try to figure out the best way to fund this endeavor. Because of this pursuit, Mike and a group of volunteers were able to establish
Missoula Adaptive Recreation and Sports (MARS).
They voted on the first board of directors on the same day we made the first hoodie prototype - September 12, 2023.
But later that day, we would all find out that Greg had died in a tree felling accident in the mountains. We knew we had to continue with the hoodie in his memory, but in partnership with the young organization he had been passionate about establishing.
The Outta Seitz hoodie is made in colors Greg chose, featuring prints that celebrate the mountains he made his life and work in.
This joint effort will help bring funding to MARS thanks to Greg's relentless pursuit of the first Youer men's hoodie.
Shereen & Kelsey, both adaptive athletes involved with MARS.
A portion of the sales from this Outta Seitz Hoodie go to fund Missoula Adaptive Recreation & Sports. They work to enhance the quality of life of people with disabilities through recreational activities & advocacy in our local Montana community. They’re 100% volunteer run and their programs are designed to promote independence, build confidence, and foster a sense of community.
We made these in Missoula - in our factory - and hosted a launch party for locals to check them out early. Many of Greg's friends showed up to get hoodies, support MARS and drink a beer in his memory and he would have been so stoked to see it all. You can get yourself a hoodie here.