From our founder

I've always lived to stand out from the crowd, and for my entire life I've used style and clothing as a form of self expression. I started this journey in 2012 with a $100 sewing machine from Ebay,  a corner of my parents' basement, and an Etsy shop where I sold one of a kind tee-shirt skirts.

That story quickly changed as I became deeply rooted in the outdoor industry and started making clothes I didn't see there - brightly-colored, well-fitting, crossover athletic wear - with factories in the USA from recycled fabrics. That business was called Kind Apparel and ultimately was an expression of me and a celebration of sustainable manufacturing. But over the years, while interacting with thousands of women who also wanted the same things I did, it was time for a change.

In November of 2020, I launched Youer - a brand built by the incredible community of women that supported Kind Apparel over the years. Youer is about celebrating everything that makes you different, it's about showing the world your personality through bold colors and bright patterns, supporting causes you care about and voting for women with your dollars. It's about celebrating all the different ways we "get after it", and the "every day adventure". Because, life isn't all about summits and traverses - it's about all the things we do every day - kicking butt at work, raising a family, trying a new recipe for dinner, fixing a flat, getting an extra hour of sleep, and LIVING.

I was 22 when I started making clothes and I've grown up so much along the way - now my company has too. I'm so passionate about connecting women who want to be individuals and who celebrate the fact that we all are unlike any other.